The Intent Buyer Cheat Sheet Now that you're ready to incorporate intent data into your sales & marketing playbook, it's time to evaluate options. Here’s a list of questions that will ensure the data you’re getting is reliable, verifiable, and will work for your specific needs. 1. Do you collect first-, second-, and/or 5. Do your intent signals provide real-time third-party data, and how do you ensure insights into buyers’ behaviors when it’s privacy compliant? researching potential solutions? 2. Do you know who is researching and 6. Can you track and collect signals when using my competitors’ products? buyers are engaged in active research? 3. What capabilities do you have to 7. How smoothly can the data and insights optimize the delivery of net-new in- be used in existing workflows and other market accounts? marketing automation software? 4. How does your intent data help fill the 8. What level of customization can you offer gaps and enrich my existing data? for our marketing operations? Now save this page and share with your team to ThThe Big Book oe Big Book of Intf Intent ent compare research notes! 1919