Did you know? Unlike third-party data, which can be noisy and offer too many signals to be meaningful, G2’s intent data comes from research taking place on the G2 platform. Signals come from people and businesses actively searching for your product, a competitor, or category. That means no vague, out-of-focus insights—just actionable second- party data (collected directly from G2 users) that’s relevant to your funnel. Drawing from a pool of more than 60 million software buyers annually, G2 provides precise intent signals and audience behavioral insights at scale, which can inform a stronger go-to- market position, more personalized connections with top prospects, and, ultimately, a reliable source of qualified demand. Types of G2 Buyer Intent signals: G2 Profile Visit A Buyer who visited G2.com and visited your profile page. Sponsored A Buyer who viewed your sponsored content on a competitor Content Visit profile on G2.com. Category Visit A Buyer who visited your category page. (The name of the category is available if you’re in multiple categories.) A Buyer who visited an alternatives page for someone Alternatives Visit in your category, where you were listed as one of the alternative options. (The name of the competitor is available in the data.) Comparison Visit A Buyer compared your product to up to four other products. The Big Book of Intent 29