The [Intent] Signal Matters. G2’s savviest customers know how to map their content and ad strategy to the G2 Buyer Intent signal. For example, category views on G2 offer an opportunity to serve thought leadership and education-focused content, while profile, comparison, and alternative visits are perfect for more middle-of-the-funnel engagement. If someone is researching your product or comparing you to your top competitors on G2, wouldn’t you want to know? And wouldn’t you want to retarget those companies with meaningful outreach? G2 Buyer Intent tells you the companies currently viewing and comparing your G2 profile so you can nail your outreach and be pointed to the content you’re serving up. Learn which companies are researching your product, category, and competitors—then use platforms like LinkedIn to find the right person at those companies to contact. MAPPING G2 INTENT TO THE BUYER JOURNEY Demand Generation G2 comparison views Consideration Prospects are comparing you to your competitors, G2 profile visits looking for product Prospects are reading differentiation, and reviews, downloading digging deeper into what content from your your users value most. product page, and Product discovery watching videos. G2 category views People are learning more about the category, including trends, top products, and viewing grids that show product placement and best-in-class software. ThThe Big Book oe Big Book of Intf Intent ent 2828