T I H W O G T 2 W O H Fill your pipeline with qualified leads Many organizations use their CRM to automate And even without a sophisticated tech stack and scale marketing programs, including email and dozens of integrations, you can still run campaigns, paid ad campaigns, and social powerful plays with G2 Buyer Intent. A simple media content management. With 65% of CSV download of the accounts viewing businesses adopting CRM technology within your product page, your competitors, or the first five years of launch, adding intent even your category, can provide you with a data into your stack will make it even easier to demand gen and biz dev playbook to drive prioritize the most valuable leads—especially pipeline and revenue. when you’re in critical stages of growth. It's like handing your SDRs a stack of "hot" From mapping existing leads, contacts, and leads to work until your automation has accounts to real-time intent signals, to building matured to include custom workflows and dynamic smart lists that trigger alerts, email sophisticated segmentation. campaigns, ABM workflows, and more, you're building a demand engine that fuels qualified pipeline for the revenue organization. Enable better prospecting in the tools that sales teams know and love Adoption across the rev org is always a challenge. Through G2's integration with ZoomInfo, sales can leverage G2 Buyer Intent from a prospecting platform they use every day. AEs and BDRs can see G2 Buyer Intent signals in their target account lists and prioritize accordingly. They can even set up notifications and trigger outreach within ZoomInfo's SalesOS, targeting in-market prospects seamlessly and at scale. Learn more about the G2 + ZoomInfo integration on G2's Partner Hub. The Big Book of Intent 27