T I H W O G T 2 W O Create customer-first workflows H to stop churn before it starts When a current customer is looking at alternatives to your product or comparing you against a competitor on G2.com, a G2 Buyer Intent signal is created. You can now use this account-level information within your CRM to set up content workflows and automation rules across your email, web, and social channels to stay ahead in your customer’s buyer journey. Take action immediately when it comes to checking in with key decision-makers within your account, measuring the health of the account’s engagement activity, and making a difference with differentiated outreach when it’s you or your competitor on the line. Accelerate your performance marketing ROI Using intent data is an effective way to ensure your paid marketing campaigns are helping you connect faster with target audiences in your ideal customer profile (ICP). For example, integrating LinkedIn Matched Audiences with G2 Buyer Intent can be a great start. By focusing on the criteria and timelines that matter most to your business and creating buyer-first performance campaigns informed by intent signals in real time, getting granular in your targeting criteria with fields like job title or location can be done with the click of a button. When the criteria mix is just right, you can launch your campaign and watch real-time activity on how your narrowed audience performs in terms of engagement, as well as monitor their top activities every step in their buying journey. How to Use G2's LinkedIn Matched Audiences Integration The Big Book of Intent 26