11 Negative reviews are not deal-breakers . However disheartening negative reviews may feel at the time, in reality, 67% of buyers actually prefer to see a mix of positive and negative reviews, with 3 out of 4 buyers saying negative reviews help provide more depth and insight to make an informed decision . How do you react when you read negative reviews? 72% 39.5% 33.4% They provide insight They build I’m less likely to help me make an credibility for to purchase informed decision the product 2 CROWD