12 Part 4: Putting B2B Reviews to Work Are you using reviews effectively in your B2B sales and marketing outreach? Reviews can do far more than educate your prospects — you can also use them to improve your messaging, your content, your products, and your company’s credibility as a whole . The C-Suite on B2B Reviews Does your company currently utilize B2B reviews as part of its marketing mix? 43.2% YES 3 in 4 find value in reviews % but 55 don’t use reviews in their marketing mix 56.8% No or Don’t Know 2 CROWD