13 The value of B2B reviews . Utilizing reviews can give you a valuable advantage over the competition, but only 2 in 5 companies currently use them in their marketing mix . This means that nearly 60% of companies don’t currently use reviews . How would you rate the current effectiveness and value of reviews to your marketing mix on a 1–7 scale? (7 is very valuable) 68.6% 70 5-7 value 60 50 40 30 22.3% 20 3-4 value 10 3.4% 0 1-2 value 2 CROWD